Insights

The harmonized standard everyone was waiting for is now official. For organizations that built compliance documentation against the draft, here is what needs to change and what does not.

Most organizations treat Clause 6 as a documentation exercise. The standard asks for something harder and more useful: a process that connects identified risks to specific AI behaviors, and to controls that are measurably operating.

GA4's built-in interface caps what you can measure and for how long. Moving data to BigQuery removes those limits and opens up the kind of analysis the standard reports can't produce.

Cookie consent, data residency, and evolving privacy rules have made analytics more complicated than it used to be. These five steps keep the data intact while keeping the lawyers calm.

The analysts who can write SQL against BigQuery have a different relationship with GA4 data than the ones who can't. Here's what that gap looks like in practice.